Christopher di ArmaniAfter the pain of pregnancy (writing your book) and childbirth (publishing your book) comes rearing your baby (more commonly known as book marketing).
Christopher di ArmaniIf a task is not enjoyable, we tend not to do it. It’s human nature. Since marketing your book is an absolute necessity, it’s best to make the job
Christopher di ArmaniYour book’s cover art is the flashing beacon you see while driving down the highway at night in the midst of a rainstorm. It grabs your attention
Christopher di ArmaniAs challenging as writing your book may be, marketing and promoting your book often feels even more difficult. This is a perception, not reality.
